Growth plays.

Over $70T is being passed down over the next two decades, and with it, millions of small businesses run for years by baby boomers. The problem? A massive portion of these small businesses do not have succession plans and the new generation lacks and understanding of how to use Durable to their advantage here.

Durable's "Digital Succession Toolkit" will help small business owners modernize, relaunch, and revamp acquired or transferred small businesses in minutes.

Toolkit Includes:

• A "rebrand + relaunch" flow (transfer old business -> new site -> AI messaging -> launch checklist)
• Built-in playbooks for local business acquisition, branding, SEO, and outreach
• Partnerships with brokers, creators, and platforms (BizBuySell, Biz Scout, Acquire.com) to bundle Durable as part of handover kits

• Positions Durable as the tool for modernizing small businesses during the generational wealth and small business transfer and beyond
• Taps into a growing buyer class: solopreneurs, small business acquirers, Gen Z and Millenial operators
• Opens up long-term use cases beyond  just website building -> next-generation operating system for small businesses

• Product Lens
  • Build a "rebrand + relaunch" onboarding flow for users taking over existing businesses
  • Include optional migration tools to import old websites, legacy brand name refinement, etc.
  • Offer playbooks (automated or template-driven, or both) tied to common small business categories

• Go-to-Market Lens
  • Partner with small business brokers and creators
  • Target small business groups on X, Reddit, and other platforms, and newsletters like Contrarian Thinking 

• Finance Lens
  • Durable can monetize this via:
    • Toolkits as content only accessible after payment
    • Revenue share partnerships with brokers (i.e., 10% kickback on sold businesses using Durable for launch)
    • Higher lifetime value cohorts as business buyers are more likely to stick, pay, and scale with Durable

• James' Lens
  • You are solving a legacy problem as most small businesses die without succession. Durable can become the bridge to legacy
  • You create a new story around AI and real people- it helps continue them, not take them away

Launch a creator-led "start a business in 1 hour" challenge where Durable partners with creators like Codie Sanchez and Justin Welsh to have them build a real business on Durable within an hour. We'd track and share their first week of customer acquisition, then encourage viewers to copy the challenge and share their builds.

• Emotionally aspirational and practically doable for people from all walks of life
• The content-rich nature of this campaign paired with inherently viral content creates a key flywheel
• This also aligns with Durable's core mission of making owning a business easier than having a job.

• Product Lens
  • Create a "challenge mode" template on the platform (including sample goals, social share banners, AI-powered briefs, etc.)
  • Embed an "auto-publish" feature for newly built sites to a public showcase
  • Add a degree of gamification such a leaderboards, views, badges, etc.

• Go-to-Market Lens
  • We'd launch a branded series where we'd collaborate with creators to document their builds
  • Layer in incentives such as creators receiving affiliate fees and viewers getting a discount code

• Finance Lens
  • Low CAC and high trust as creator UGC is cheaper and generally performs better than cold ads
  • We'd have a measurable ROI by using discount codes to monitor signups by creator cohort

• James' Lens
  • This positions Durable at the center of small business and entrepreneurial culture